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Episode #143

Bob Dalton

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Founder of Sackcloth & Ashes Shares Why He Built His blanket Company & His Plan To Gift 1 Million Blankets To Homeless

Guest Bio:

Bob Dalton is an American activist, speaker, and entrepreneur.

He was inspired to help the homeless population when his mother, a hardworking single mother, found herself living on the streets in 2013.

​Because of his mother's story, Bob realized that not all choose to become homeless, but that some people need a second chance. He began to call homeless shelters in his area to ask what they needed most. They all said blankets. That's when he founded Sackcloth & Ashes.

​For every blanket you purchase, Sackcloth & Ashes gives a blanket to your local homeless shelter.

​In 2018 he created and launched Sackcloth & Ashes’ first major campaign: Blanket The United States. The goal of the campaign is to donate ONE MILLION blankets to homeless shelters by 2024.


Show Notes


  • Introduction (1:26)

  • The meaning behind the company name (2:34)

  • Homeless on the rise in the country (3:80)

  • Bob's background in business + charity (6:09)

  • What changed his mind about views on homeless people (8:32)

  • Starting Sackcloth & Ashes and how it grew (17:34)

  • The power of collaboration (21:24)

  • Goal to donate a million blankets to homeless shelters (28:00)

  • Teaming up with Kevin Bacon (31:32)

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