Founder of Sackcloth & Ashes Shares Why He Built His blanket Company & His Plan To Gift 1 Million Blankets To Homeless
Bob Dalton is an American activist, speaker, and entrepreneur.
He was inspired to help the homeless population when his mother, a hardworking single mother, found herself living on the streets in 2013.
Because of his mother's story, Bob realized that not all choose to become homeless, but that some people need a second chance. He began to call homeless shelters in his area to ask what they needed most. They all said blankets. That's when he founded Sackcloth & Ashes.
For every blanket you purchase, Sackcloth & Ashes gives a blanket to your local homeless shelter.
In 2018 he created and launched Sackcloth & Ashes’ first major campaign: Blanket The United States. The goal of the campaign is to donate ONE MILLION blankets to homeless shelters by 2024.
The meaning behind the company name (2:34)
Homeless on the rise in the country (3:80)
Bob's background in business + charity (6:09)
What changed his mind about views on homeless people (8:32)
Starting Sackcloth & Ashes and how it grew (17:34)
The power of collaboration (21:24)
Goal to donate a million blankets to homeless shelters (28:00)
Teaming up with Kevin Bacon (31:32)