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Episode #168

Paul Benson

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Speaker & 5X New York Times Best Selling Author Who Has Sold Over 1.7 Million Books Talks How To Build Culture

Guest Bio:

Paul Benson has been consistently ranked as a top producing agent both locally and internationally since 2005. Named number 1 agent by the Park City Board of REALTORS® for the last seven years. Named number 1 agent world-wide for all of Engel & Völkers Network in 2017. WSJ recently ranked him as 45th of 250 agents on the Top Sales by Volume list. 

Paul has established a solid reputation and track record representing luxury real estate buyers, sellers and developers from across the globe. As a seasoned sales, business development and marketing executive with 20 years of experience in the luxury market, Paul has successfully negotiated the sales of multi-million dollar properties including the 2011 purchase of 5,000 acres at the Canyons® Ski Resort and the marketing of a 1,400 acre large density Bahamian island project. 

With one of the largest international marketing budgets of any broker, Paul's luxury listings have graced the cover and pages of regional and international magazines and publications such as the Robb Report, Variety, DuPont Registry, The Wall Street Journal and The New York Times, to name a few. Paul also hosts a number of annual events for high net worth clients, including Sundance Film Festival, American Century Golf Tournament in Lake Tahoe, and the 2016 Pebble Beach Golf Tournament, creating even more exposure for his business. Paul and his team currently have over 80 luxury home and land listings with over a half billion in dollar volume. The Benson team has successfully sold over 2,000,000,000 dollar in volume, closing over 1000 transactions in the past ten years.


Show Notes


  • Introduction (2:11)

  • Closing together the largest deal in Utah history (3:20)

  • Fragile deals vs regular (4:15)

  • Starting in the car industry (5:15)

  • Moving to Utah (7:20)

  • Switching careers and finding success (11:15)

  • The 2008 crash (13:15)

  • What made the difference (15:45)

  • Working with Park City clients (21:15)

  • How to find success (28:15)

  • Living the part (35:43)

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