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Episode #132

Greg Warnock

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Founder of Mercato Partners & One of the Top Utah VC's Drops Amazing Knowledge in Investing & Entrepreneurship


Guest Bio 
Greg Warnock, PhD is co-founder and managing director of Mercato Partners, where he is involved on the boards of Sphero, SteelHouse, and Stance. Greg is a technologist, innovator, and entrepreneur with a proven history of building and growing companies.

Prior to Mercato Partners, Greg was co-founder and managing director of vSpring Capital, an early stage venture capital fund. Before vSpring, Greg was principal in more than 20 M&A transactions and launched several businesses spanning technology, consumer, biotech, and marketing.

Greg was also the founder of Junto Partners, an entrepreneurship education initiative designed to train and mentor aspiring entrepreneurs, and is a past chairman of the board for the Community Foundation of Utah. Greg has been named Utah Business Outstanding Director and Utah Business Mentor of the Year, and was honored with the Supporter of Entrepreneurship Award by Ernst & Young.

Greg received a B.S. in computer science and an M.B.A. and PhD in Entrepreneurship and Venture Finance from University of Utah’s David Eccles School of Business. Greg enjoys collecting and restoring muscle cars.



Show Notes


  • Introduction (1:29)

  • The power of entrepreneurship (5:13)

  • Changing from coding degree to being an entrepreneur (6:34)

  • Running multiple businesses versus focusing on one project (8:25)

  • The importance of having a mentor (11:08)

  • Being sure on an investment (13:21)

  • First investor in Stance (17:51)

  • Being careful and not reckless (19:43)

  • Successful traits of good entrepreneurs (25:30)

  • Turning down investments and why (31:33)



Show Links


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