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Episode #149

Jeff Kearl

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Life Coach & Personal Trainer Shares His Journey From The Bottom To The Top

Guest Bio:

Jeff Kearl serves as the Chief Executive Officer and Chairman of Stance. He founded Stance socks in 2009. Stance has turned socks into one of the world's most exciting accessories in less than five years. Jeff saw a category that had been ignored, taken for granted, looked over, and dismissed. By creating life into something that had been overlooked, he ignited a movement of art and self-expression that has drawn athletes, performers, and iconic cultural influencers to the brand--a group we call the Punks & Poets. By underpinning their creative roots with a relentless focus on technical innovation, they ensured that Stance socks are now found in over 40 countries on the feet of those who dare to be different.

Jeff started his career at the Covey Leadership Center where he worked in various sales, marketing and product management roles until it was acquired by Franklin Quest in 1997. He serves as the Chairman of Stance. Jeff Kearl serves as a Director of Needle, Inc., Julep, Stance and Connect SDSI. He serves as a Member of Advisory Boards of several Utah companies. He served as the Director of Skullcandy, Inc. from 2005 to October 03, 2016 and Chairman until June 13, 2013. 

He also teaches entrepreneurial finance in the Marriott School of Management at Brigham Young University, his alma mater.


Show Notes


  • Introduction (1:38)

  • Working with Stephen Covey (2:45)

  • Start Stance Socks and where it is at (5:35)

  • What made Jeff want to get into socks (8:15)

  • Getting his start in the business world and selling his customer (13:54)

  • The power of having a Brand (22:50)

  • Partnering with Dwayne Wade and how that happened (25:01)

  • Being yourself and breaking convention (29:04)

  • Allowing things to not go your way (31:20)

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