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Episode #197

Steve Cook

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Fitness Expert & Trainer For "Biggest Loser" Shares How He Built His Online Business To Over 2.5 Million Followers


Guest Bio:
Growing up in Boise, Idaho, I was the middle child of 7, in a very athletic family. With my dad as my mentor and trainer, I started hitting the gym and the track from an early age. I immediately fell in love with fitness, and there wasn’t much that I couldn’t do.

By the time I started high school, I was smashing all the weight lifting records and playing high school football, which later led me onto a college football career. At 23 years old, my football career had just ended earlier than I wanted it to, I was fresh off a divorce, a college drop-out, and I knew I needed to make a change.

I decided to dig deep and do the thing I knew best. Pick me up off the floor and get after it.

I was approached to take part in the Boise Fit Expo’s Fit Body Contest. After coming away with a win, I soon started to look for other competitions. I found the Muscle & Fitness Male model search competition in Las Vegas held during the Olympia. I worked hard and got into the best shape of my life, all while finishing my bachelor’s degree. At the conclusion of the contest, I walked away from the winner. That win really springboarded me into the fitness scene.

Since then, I’ve competed in multiple bodybuilding and physique competitions, and have been a spokesperson for, Optimum Nutrition, and Gymshark. I’ve appeared on multiple magazine covers including Muscle & Fitness, Men's Fitness and Iron Man. And most recently I became the newest coach on USA Network’s “The Biggest Loser.”

In addition, I’ve begun my journey of creating and producing my own fitness content. I’ve shared education and inspiration on YouTube and Instagram, becoming one of the most recognizable faces in fitness.

Currently, I own a gym in St. George, UT, and a fitness app called Fitness Culture. I spend most of my time traveling, working out, chilling with my French Bulldog, Hobbes, and loving what I do.



Show Notes


  • Introduction (2:10)

  • Staying in shape during traveling / busy schedule (3:32)

  • What nutrition balance does Steve have (5:15)

  • Going through divorce young (8:11)

  • Highs and lows and enjoying the journey (14:52)

  • Getting into fitness shows (16:24)

  • Finding the balance that you love (20:31)

  • Winning competitions and being on Muscle Magazine (27:46)

  • Traveling the world at a young age (29:46)

  • Dealing with haters (33:30)

  • Being a trainer for Biggest Loser (37:26)

  • Allowing yourself to take care of yourself before others (39:43)

  • Time consuming and the “job” to create content (43:10)

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